© The Track Group,® Inc., 1600 Tysons Blvd, McLean, VA  22102, (703) 598-7678


Practice Areas

Advertising and Integrated Marketing Solutions

  • Advertising Services

  • Web Based Marketing Services

  • Market Research and Analysis

  • Video/Film Production

  • Exhibit Design and Implementation Services

  • Conference, Events and Tradeshow Planning Services

  • Commercial Art and Graphic Design Services

  • Integrated Marketing Services


Management Consulting Services

  • Management and Strategy Consulting

  • Program Planning

  • Audits and Evaluations

  • Studies, Analysis, Scenarios and Reports

  • Executive/Management Coaching Services

  • Customized Training

  • Policy and Regulatory Development and Review

  • Advisory and Assistance Services

  • Facilitation and related decision support services

  • Survey services​

Practice Area Detail

Advertising Services

Promote awareness of mission and initiatives, enable public understanding of complex technical and social issues, disseminate information to industry and consumer advocacy groups and engage in recruitment campaigns. Services include, but are not limited to the following components: advertising objective determination, message decision / creation, media selection, outdoor marketing and media services, broadcast media (radio, TV and public service announcements), direct mail services, media planning, media placement services, advertising evaluation, related activities to advertising services.


Web Based Marketing Services

Development of strategies to provide the maximum use of your Internet capabilities. Services include, but are not limited to the following components: website design and maintenance services, search engine development, e-mail marketing, interactive marketing, web based advertising (including social media outlets), web based training, web casting, video conferencing via the web, section 508 compliance, including captioning services, on-line media management; and related activities to web based marketing services.


Market Research and Analysis

Customizing strategic marketing plans, branding initiatives, creating public awareness of products, services, and issues; targeting market identification and analysis, establishing measurable marketing objectives; determining market trends and conditions, identifying and implementing appropriate strategies, conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results, establishing call centers.


Video/Film Production

Writing, directing, shooting, arranging for talent / animation, narration, music and sound effects, duplication, distribution, video scoring; and editing.


Exhibit Design and Implementation Services

Making all necessary arrangements for exhibits in various venues (museums, malls, trade shows, etc.) as may be required.  Conceptualizing, designing and producing exhibits and their accompanying materials, providing and/or making recommendations for carpet and padding installation for exhibit property; preview, set-up and dismantling of exhibit property, cleaning, prepping and storing exhibit property for future use, shipping exhibit property to and from designated site(s); and media illumination services.

Conference, Events and Tradeshow Planning Services

Making of all necessary arrangements for conferences, seminars and trade shows. Project management, coordination and implementation of third party participation, collection management of third party payment for participation, liaison support with venue, audiovisual and information technology support, topic and speaker identification, site location research, reservation of facilities, on-site meeting and registration support, editorial services, automation and telecommunications support, design and editing productions; and mailing and other communication with attendees including pre/post meeting mailings/travel support and computer database creation.


Commercial Art and Graphic Design Services

Commercial art, graphic design, and special effects services that educate the consumer market about product(s) and/or service(s); updating, rewriting, and/or editing materials may also be required. Developing conceptual design and layouts, providing copywriting and technical writing services, creating sketches, drawings, publication designs, and typographic layouts; and furnishing custom or stock artwork (including electronic artwork).


Integrated Marketing Services

Creation of comprehensive solutions using strategically targeted marketing plans that include full service execution of media planning and creative multimedia campaigns.


Management Consulting Services

Management or strategy consulting, including research, evaluations, studies, analyses, scenarios/simulations, reports, business policy and regulation development assistance, strategy formulation, expert witness services, facilitation and related decision support services, survey services, using a variety of methodologies, including survey planning, design, and development; survey administration; data validation and analysis; reporting, and stakeholder briefings.