| Marketing Services |
The Track Group helps organizations succeed by getting them on ‘TRACK' for advertising and integrated marketing related projects.
The Track Group’s marketing related competencies are categorized under the AIMS GSA Schedule. |
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| Contract #GS-23F-0135N |
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| Contract #GS-23F-0136N (Small Business Set Aside) |
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| Advertising and Integrated Marketing Solutions (AIMS) – Schedule 541 |
Need assistance educating the public on an agency's programs?
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| Require expertise for the strategic placement of advertising campaigns? |
| Is there an agency requirement for a comprehensive media plan that includes advertising, Web site design, graphic design, or direct mail? |
| If the answer is "yes" to any of these questions, The Track Group’s Advertising and Integrated Marketing Solutions (AIMS) schedule is the solution. Under the AIMS schedule, a multitude of services are available and are categorized according to SINS (Specialty Item Numbers). |
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| Labor rates for each SIN |
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| Special Item Numbers (SINs) under AIMS: |
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| 541-1 Advertising Services: |
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To promote public awareness of agency mission and initiatives, facilitate public understanding of complex technical and social issues, and disseminate information to industry and consumer advocacy groups. |
| Services include, but are not limited to the following components: |
- Advertising objective determination
- Message decision/creation |
- Media selection
- Outdoor marketing and media services
- Broadcast media (Radio, TV, and Public Service Announcements)
- Direct mail services
- Media planning
- Media placement services
- Advertising evaluation
- Related activities to advertising services |
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| 541-2 Public Relation Services: |
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Using a variety of media and strategies to shape public opinion on an agency and its programs. |
| Services include, but are not limited to: providing customized media and public relation services such as the development of media messages and strategies; providing recommendations of media sources for placement of campaigns; and preparing media materials such as: |
- Background materials, press releases, speeches, presentations, and press kits.
- Other related services may fall under the following categories:
- Executing media programs
- Conducting press conferences
- Scheduling broadcast and/or print interviews
- Press, public relations, and crisis communications
- Media training: Training of agency personnel to deal with media and media responses
- Media alerts
- Press clipping services
- Related activities to public relations services |
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| 541-3 Web-Based Marketing Services (Small Business Set Aside): |
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To maximize an agency's use of its internet capabilities, and ensuring Section 508 compliance for Web pages. |
| Typical tasks may involve the consultation, development, and implementation of the following Web-based tasks: |
- Web site design and maintenance services
- Search engine development
- E-mail marketing
- Interactive marketing
- Web-based training |
- Web casting
- Video conferencing via the Web
- Section 508 compliance, including captioning services
- Online media management
- Related activities to Web-based marketing services
- Media will also be provided in a format that is compatible with the ordering agency's software
requirements. Continual Web site updates and maintenance may also be required. |
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| 541-4A Market Research and Analysis Services: |
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To identify and analyze target markets; determine marketing trends; create public awareness of products, services, and issues; develop or enhance customized strategic marketing plans; and judge the effectiveness thereof. |
| Services include, but are not limited to: |
- Customizing strategic marketing plans
- Branding initiatives |
- Creating public awareness of products, services, and issues
- Targeting market identification and analysis
- Establishing measurable marketing objectives; determining market trends and conditions;
and identifying and implementing appropriate strategies
- Conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys,
and compiling/analyzing results
- Establishing call centers (in relation to services provided under this schedule) |
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| 541-4B Video/Film Production Services: |
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Videotape and film production services will be provided to inform the public and Government agencies about the latest products, services, and/or issues in various outputs such as industry standard formats, CD-ROM, DVD, and video streaming development. Filming in studios, on location, live shows, or events may also be required. |
| Examples of services include, but are not limited to: |
| - Writing |
- Directing
- Shooting
- Arranging for talent/animation
- Narration
- Music and sound effects
- Duplication
- Distribution
- Video scoring
- Editing |
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| 541-4C Exhibit Design and Implementation Services: |
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To assist in conceptualizing, designing, and producing exhibits and their accompanying materials, including making all necessary arrangements for exhibits to be displayed in various venues (museums, malls, tradeshows, et al.). Media and exhibit illumination services are also available. |
| The key components within the category include, but are not limited to: |
| - Conceptualizing, designing, and producing exhibits and their accompanying materials
- Providing and/or making recommendations for carpet and padding installation for exhibit property
- Preview set-up and dismantling of exhibit property
- Cleaning, prepping, and storing exhibit property for future use
- Shipping exhibit property to and from designated site(s)
- Media illumination services
Click here to view various trade show booth options |
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| 541-4D Conference, Events, and Tradeshow Planning Services (Small Business Set Aside): |
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Services include the making of all necessary arrangements for conferences, seminars, and trade shows. |
| Event-marketing services may include but are not limited to the following services for a show, event, and/or booth: |
- Project Management
- Coordination and implementation of third-party participation
- Collection management of third-party payment for participation
- Liaison support with venue |
| - Audiovisual and information technology support
- Topic and speaker identification
- Site location research
- Reservation of facilities
- On-site meeting and registration support
- Editorial services
- Automation and telecommunications support
- Design and editing productions
- Mailing and other communication with attendees including pre- and post-meeting mailings/travel support, and computer database creation
Click here to view various trade show booth options |
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| 541-4E Commercial Photography Services (Small Business Set Aside): |
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Photography services under this SIN may be used for commercial advertisements and/or illustrations that will appear in books, magazines, and/or other media. |
| Services may include but are not limited to: |
- Black and white, color photography
- Digital photography
- Aerial photography
- Architectural photography
- Still photographs
- Field and studio photography
- Related services such as photo editing and high-resolution scans |
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| 541-4F Commercial Art and Graphic Design Services (Small Business Set Aside): |
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To develop conceptual designs and layouts for publications; provide copywriting and technical writing services; create sketches, drawings, publication designs, and typographical layouts; and furnish custom or stock artwork to help agencies catch their target market's eye and educate them about various products and services being offered. |
| Types of services may include, but are not limited to: |
- Developing conceptual design and layouts
- Providing copywriting and technical writing services, updating, rewriting, and/or editing
- Creating sketches, drawings, publication designs, and typographic layouts
- Furnishing custom or stock artwork (including electronic artwork) |
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| 541-5 Integrated Marketing Services: |
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Providing a complete and comprehensive solution that integrates various services found under the other SINs.
This SIN will be used to offer a complete solution that integrates various services found under the other SINs. Services required under this SIN may include the creation of comprehensive solutions using strategically targeted marketing plans that include full service execution of media planning and creative multimedia campaigns. These comprehensive solutions include services available separately under 541-1 Advertising, 541-2 Public Relations, 541-3 Web-Based Marketing, and 541-4 Specialized Marketing.
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| Note: This SIN should only be utilized when requirements encompass a majority of the SINs offered under the AIMS schedule. It should not be utilized for requirements that can be addressed by utilizing the proper individualized SIN. |
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| 541-1000 Other Direct Costs (ODCs): |
| Other Direct Costs (ODCs) consist of those services and supplies (other than labor hours) needed to complete a project under the schedule. Also known as "incidental items," these items were previously listed under each SIN, but are now broken out to make it easier for both companies and customers to determine price reasonableness for ODCs. |
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