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Alan Minton VP, Business Development 703.941.7766 x103 alan@trackg.com Larger font Smaller font AIMS | MOBIS Capability Statement BPA now available EPA wide Marketing Public Programs training, videos, searchable database of campaigns Video of futurist shares insight that could impact your marketing plans		Target  |  Reach  |  Action  |  Close  |  Keep    Reach   Communications Strategy Description of and rationale for the overall approach to achieving your communications objectives   Positioning Concise description of what differentiates your organization from other Government agencies and private-sector competitors. Key Messaging Key messages (like “sound bites”) to be conveyed to the target audiences in virtually all outbound communications. It is advisable that all messaging show visual impact (emphasis on graphics and photography is frequently used in environmental related campaigns) and should show cause-and-effect relationship between action taken by target and results.   Offer/Benefits Derived (Overall and By Target Audience) The key benefits (“promises”) that target audience members will gain from your communications, programs, and services. These can include economic, time, greater good, or health benefits.   Target Audiences’ Triggers What interests the target audiences? What is likely to trigger a response from your target audience?   Internal & External Communications Channels and Vehicles (By Target Audience) The means by which you will communicate with your target audiences. It is often desirable to leverage existing carriers such as community newsletters and find ways to encourage participation of local “leaders” within the community who can become force multipliers without great expense. The methods are varied and include, but are not limited to, the following options:     • Inter- and Intra-Agency/Government Relations • Public Relations and Publicity • Personal contact, including face-to-face and events • Media Relations • Advertising; public service, print, and broadcast • Online • Direct Marketing   Next  |  Action
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