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Target | Reach | Action | Close | Keep |
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Anticipated Life Cycle Model |
| The Life Cycle Model is predictive and defines the anticipated timeframe of the relationship between your organization and a typical target audience member, from first outbound contact through maturation of the relationship, including anticipating possible loss and win-back strategies and tactics. |
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| Its purpose is to help tailor messages and programs to key milestones in the target relationship, to improve the relationship and reduce the likelihood of preventable loss, thereby increasing cost-effectiveness while improving return on investment. The model continues to be honed over time, based on gathering facts about the target audience and monitoring actual target audience behaviors. |
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| Relationship Management |
| Related to contact management and follow up, these recommendations are designed to help your organization establish relationships (rather than mere transactions) with your target audiences. |
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| Retention Strategies and Tactics |
| These recommended, forward-looking strategies and tactics will advise your organization on ways to nurture and maintain the relationships built with your targets, which are designed to increase the ability to retain the loyalty of the target audience members. |
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| Maximizing Return on Investment |
| Additional strategies and tactics to be employed in the long term that are specifically designed to increase communications cost-effectiveness, efficiency, and return on investment. |
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