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Target | Reach | Action | Close | Keep |
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| Action |
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Desired Response |
| Desired action steps that you want your target audience to take. |
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| Fulfillment (meeting targets’ expectations) |
| How will you deliver on the “promises” made via marketing communications? |
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| Internal Readiness and Recommendations |
| What needs to be in place to ensure that the expectations of the target audiences are met? Does your organization have the resources necessary to execute the plan? |
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| Next | Close |
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