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The Track Group is a regular contributor of marketing educational articles to industry publications. Links to select marketing related articles and summaries are included here. |
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| FREE CONTENT: If you are interested in marketing content that you can use at no charge, you’ve come to the right place. The Track Group makes many of our articles available for publication in a magazine, Web site, or e-mail newsletter, as long as the following credit line is included: |
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| “Written by David Ehrlich, President The Track Group. Call (877) 355-6673 or visit www.trackg.com for information on keeping your next marketing project on track.” |
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| TRADITIONAL DIRECT MARKETING TOPICS: |
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| E-MARKETING TOPICS: |
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| DATA TOPICS: |
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| Select Article Summaries: |
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| TRADITIONAL DIRECT MARKETING TOPICS: |
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| Keeping Your Projects On Track |
| Without a focus on a bigger picture framework, all of your efforts regarding any individual marketing project is not necessarily going to help you achieve your goals. TRACK provides a framework that can help you focus on what's important to you. |
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| Maximizing Your Marketing Investment |
| Four key factors that impacting your response rate. The trick is to focus on all four together. If you ignore one or more, your results are minimized. Together, they will increase your response. Simply put: Offer the right product (offer) to the right people (target) in a catchy way (creative) and GET RESULTS! |
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| The Magic of Postcard Promotions |
| Learn tips and tricks of creating successful Postcard Promotions. Includes formatting tips, overview on offer & benefit, postal & mailing and addressing information, and much more. |
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| Find Good Relationships at Your Next Trade Show Booth |
| Learn how exhibiting at a trade show is a lot like dating. As in dating, you exhibit at trade shows to meet people that "click" with you. As in dating, the process can be a little awkward at times, but ultimately you will find a good relationship - or in this case, a handful of them. |
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| Hybrid Marketing - Power of Online & Offline |
| The right blend of offline and online marketing can create much stronger results than either method alone. Build the bridge between the two methods to reach your targets. Review hybrid models that work well. |
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| Making Your Online Marketing Work |
| By motivating customers to dialog, making it convenient to do repeat business, and empowering users with self service and customization features your web site provides the strong customer relationship you need. |
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| How to Slice and Dice Your Marketing Budget |
| Help ensure that your organization is maximizing your return on its marketing investment. |
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| E-MARKETING TOPICS: |
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| Email Marketing |
| Seven specific tricks and techniques to increase your results from using email to market your organization. Learn specific formatting and data merge techniques that work like magic. See sample emails. |
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| Online Surveys |
| An online survey is an excellent tool to quickly gather information and better understand your member's needs, concerns, and desires. As members see you actively solicit their feedback, you will gain a competitive advantage. Are you listening to your members? If not, someone else will. |
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| Getting More Traffic to Your Web Site |
| Strategies for gaining more traffic to your web site including how to obtain top positions in search engines, personalized email broadcast, and offline marketing. |
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| Web Movies |
| Harness the Power of TV & the Internet at the Same Time. As more web sites add movies, your members will likely expect that your web site will also contain multi-media content. |
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| DATA TOPICS: |
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| Mining Your Database: A Worthwhile Effort |
| Data mining your member database can give you great insight into your members. This can help you with retention, acquisition, and non-dues revenue. |
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| Segmenting Your Members |
| By creating clusters and assigning members to each group, you can better market and serve each sub-group to ultimately build stronger ties to each member. |
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