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David Ehrlich, President |
I have always had an interest in the world of business as it related to marketing and management. In high school and college, I was the Yearbook Editor with staff to lead and budgets to control. By the time I was 20, I was enjoying the trade skill of professional photographer – driving revenue, controlling costs, and marketing my services for weddings, high school reunions, and family portraits. These years would stay in my collective memory as I went to work for other people after college. I was no longer my own boss and was learning how the professionals got things done. |
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Working for other companies, I was impressed by the complexities and struggle to move an organization in the direction dictated by leadership. I rose quickly to management positions where, again, I was leading staff and controlling budgets. Throughout this time, I was learning and excited to find new ways, new traditions, to make my small organization work smarter, faster, and cheaper. The world of “process” would later play a very important role as I grew my own company.
“Your project is on TRACK” symbolizes everything I knew could be achieved by people, no matter what discipline, when, collectively, team members were using a framework that answered strategic as well as tactical questions. The TRACK framework raises questions and begs for answers before, during, and after each project is completed. Whether marketing or management related, TRACK was something I always was using subconsciously in my early years to help teams move forward with projects – smarter, faster, and cheaper.
A few years ago, I formalized this process in a book called TRACK Marketing: A framework for turning prospects into eager customers for life! Today, TRACK is being applied to social marketing and management consulting efforts, primarily driven by our Federal Government client engagements. I continue to be impressed how clients and employees creatively use TRACK in a wide range of projects.
It is a cliché to say that business is people. But it is a true cliché. And people need tools. Our employees need tools to help themselves and clients. Clients need tools to manage projects and reduce chaos. The TRACK framework is a wonderfully simple tool. I hope you enjoy using TRACK in a way that is meaningful to you and works with your personal style.
I guess you could say that “TRACK” is our secret sauce. I’m not interested in keeping it secret, of course. But I am interested in helping our clients keep their projects on “TRACK.” I hope you consider joining our excitement and enthusiasm for creating new traditions and processes as we all look to create new opportunities in our lives – get your project on TRACK!
David Ehrlich, President
703.941.7766 x101
dave@trackg.com
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