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Co-founders David Ehrlich and
Alan Minton, 1991 |
Postcard Promotions
In 1991, The Track Group was founded in Alexandria, VA, by David Ehrlich and Alan Minton as Postcard Promotions, Inc., a direct mail firm. Postcard Promotions was started to meet a need in the commercial marketplace for cost-effective and measurable direct mail campaigns. Initial client industries included Technology, Hospitality, Health Care, and Associations. The next seven years were dedicated to growing a profitable business and learning from our clients what marketing products and services were in demand. |
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The Track Marketing Group
In 1998, the company changed its name to The Track Marketing Group to recognize two important changes. David Ehrlich saw the need for a marketing framework that provided a simple methodology for each client’s unique marketing project. TRACK – TARGET, REACH, ACTION, CLOSE, and KEEP was developed and implemented across all client industries. Additionally, repeat clients wanted a broader array of offerings, moving us into a full-service marketing firm. The Track Marketing Group now reflected these important changes. |
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The Book
In 2002, David Ehrlich wrote and published the TRACK Book entitled, Track Marketing: A framework for turning prospects and clients into eager customers for life! The book was a compilation of case studies spanning four years of using the TRACK framework to help our clients with their marketing challenges.
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The TRACK Group (Track)
In 2003, the company changed its name to The TRACK Group. The name change reflected a focus on offering management consulting professional services in addition to marketing services. The TRACK framework remains highly relevant as applied to management consulting engagements. |
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Social Marketing
In 2004, Track started our relationship with the Federal Government. We were awarded two GSA schedules for Advertising and Integrated Marketing Solutions (AIMS). Immediate new clients included GSA, IRS, USDA, Army, Navy, Coast Guard, EPA, and Unicor Federal Prison Industries. Our commercial marketing skills were now in demand to assist the Government on a wide range of public issues. We expanded our offices in late 2004, relocating to a larger space in Alexandria, VA. |
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Professional Services firm
In 2005, Track was awarded our third GSA Schedule, this one for Mission Oriented Business Integrated Services (MOBIS). Our commercial management consulting skills are now in demand to assist Federal agencies as they improve the way the meet their missions. |
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Marketing Public Programs
In 2006, Track launches www.marketingpublicprograms.org and partners with the Graduate School, USDA (GS) in Washington, DC to develop and deliver social marketing training to federal agencies. Entitled, "Marketing Public Programs, " this two day course is the most successful pilot in GS history. Track also signs a facility contract to deliver Marketing Public Programs monthly through December 2007 in The Ronald Reagan Building and International Trade Center centrally located in Washington, DC.
The Track Center for Marketing Public Programs - www.marketingpublicprograms.org
Track starts a new organization called The Track Center for Marketing Public Programs. The mission of the Center is to improve the discipline and profession of Marketing Public Programs at all levels of government by providing a central forum for education, news, analysis and research. The Center's commitment is to combine an academic foundation with professional skills and experiences for the benefit of government employees involved in marketing public programs. |
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