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Let's Get Creative! Click here |
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| Ask ten people what they think about a graphic design (print or web), and you'll likely get ten different opinions. We believe that all ten are "correct" since great design is subjective and each individual as the right to "like what they like". It's sort of like asking about what taste great - there are some foods that we all agree taste bad, but ultimately, each person has to develop their own taste. |
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| Given that design is judged subjectively, we offer the following guidelines: |
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The client is always the recognized final judge of the design |
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We will never take the client's feedback personally |
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When the design is not working for our client, we will assign a new designer to the project that can view the project from scratch |
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| At Track Marketing Group, we have access to a wide range of design professionals. Our design team includes our in-house design employees as well as our extended group of professional designers that are on contract with us for projects. We work with dozens of designers and we learn the creative talent and design approach for each person and we strive to match the most appropriate designer to each project. |
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| The Process |
When we first start a design related project (including print, web, CD, outdoor, etc.) you will have an opportunity to speak with our creative director and project manager assigned to your project.
We encourage you to look at the design from the perspective of your customer/target person who may have different preferences than your internal team. We also view all projects thru our TRACK Marketing framework which forces us to focus on the bigger picture. It's not just about looking nice. Together we will determine the best creative approach that will truly REACH your TARGET market and motivate them to take ACTION. The creative is a critical part of this overall process.
Your contract will often specify the number of treatments (also known as "comps") that you will be shown as well as the number of revisions. The goal is to provide you with two or more fairly different treatments to help guide a discussion that helps us create the desired design. You may like or dislike select aspects of each treatment and we often take feedback based on the first round and go back and make edits to the chosen treatment - or go back to the drawing board, possibly with a new designer. This is an evolutionary process - the design will ideally become closer and closer to your ideal. Click here to see an example of a web site design that evolves and improves with each revision.
We can provide the treatments via the web, email, or via hard copy delivered to you. Electronic proofs can be viewed in a browser or as PDF files. We are flexible and can deliver your treatments whichever method suits you best.
When creating original graphic design, we can provide various styles. To see the two styles of cartoon and hyper real, click here) |
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| Understanding Your Desires and/or Creative Vision: |
| Before we assign a designer and work on the first treatment, we will ask you questions to assess what you may have in your mind as you visualize your completed project. Most clients are open to ideas from our design team, however, there are certain things they often know they do or don't want to see. Questions that we often ask include: |
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Can you show us any sample work (other web sites, magazine ads, etc.)? |
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What do you like & dislike about each sample (colors, amount of written copy, layout, etc.)? |
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What do you not want to see for sure? |
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Do you have any branding requirements that restrict your design? |
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Do you have any ideas about layout of the design? Do you know how much written copy vs. artwork vs. "white" space you desire? |
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Do you want to see any specific colors? Is there a PMS (Pantone Matching System) color that we must include? |
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Do you like seeing a clean background (solid color or white) vs. a photo (either full or washed out) |
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Do you have any photography or illustrations that you would like included? |
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Do you prefer seeing photography or illustrations or cartoon drawings? |
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Can we get an electronic high resolution version of your logo? (EPS is best format). We'd be happy to talk to your designer to help obtain a file that works best for your project) |
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What type of attitude do you want to convey? (hip cool, edgy, conservative, daring, warm caring, family, scary, calm, professional, rock solid). You can also describe your attitude by comparing it to a well known brand (e.g. Gap, IBM, Disney, MTV) |
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Are you trying to reach a specific target market with your creative? |
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Any other thoughts as you visualize your creative/design? |
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Who will be evaluating the creative and what do they tend to prefer most? |
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| Inspiration |
| While we are not interested in copying anyone's work exactly, we are open to getting inspiration from the creative work of others. Feel free to browse these sites. You can copy most images from a web site by right clicking on an image and saving to your hard drive. This will allow you to save images you like so you can show them to us. |
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| Flash ideas: |
http://www.mediainspiration.com/contents/designlinks/design_links.php?category=Flash (3rd party site) |
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We have a large group of designers and we won't hesitate to start over with a fresh designer if the first attempts are not working well. Some solo designers may offer fantastic design, but due to a right brain/left brain challenge, you may constantly be chasing them down to check the status of your work. The Track Group hires people who love to communicate as well as people who love to be creative. |
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| The Track Group is a GSA Schedule Holder who can provide it ALL and provide you the best VALUE. |
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